Words and images: Récit has the narrative
At all times, of all ages, men have fed on stories.
Testimonies of the past, cave paintings, mythologies, travel diaries, novels, plays, cinema... so many stories that come to touch the unconscious, awaken Proust's madeleines, resuscitate forgotten memories, fleeting emotions.
At all times, of all ages, everything is Récit.*
* Récit : French for narrative
Récit works with brands throughout their (r)evolutions, their development, and their ongoing narratives, using coherent messaging anchored in the contemporary world.
INTRODUCTION
TYPOLOGY
Contemporary narratives
Foundational narratives
Applied
narratives
The narrative of social trends and consumer behaviour.
Identifying and working with the big stories of the moment.
Brand platforms: mission statement, USP, DNA, values, territory (aesthetics and associations, field of reference).
Establishing a unique, authentic and timeless narrative framework.
All the stories linked to a brand and its DNA: product concept, communication campaign, press kit, editorial content…
Creating a solid brand narrative, from product to marketing, in all media.
Consumer
Behaviour
Trends
Brand platforms
Contemporary
narratives
Foundational
narratives
Applied narrative
Product concept
Communication campaign
Brand Content
ABOUT
Passionate about (hi)stories, I have spent the last fifteen years making a science of analysing trends and fashions, and using the results in my work with brands in the creative industries.
I began my career at the NellyRodi consulting agency, then moved on to specialise in strategic planning, brand identity and creative strategy at Puig. I have also worked in operational marketing, having been head of communications for two iconic brands: Byredo and Petit Bateau.
Platforms for companies dating back over a hundred years, creation of new brands, diversification, product launches from concept to realisation – there are many ways to tell a brand’s story.
I feel strongly that now, more than ever, a brand must be in constant dialogue with the consumer, and tell its own story in words and images.I have a network of creative talent at my fingertips, people I can call on depending on the client and the assignment: project managers, artistic directors, and more…
